In a world where everyone's trying to be hard, we make premium clothing for people who embrace the softer side of life.
Stay soft.
Brooklyn SoftBoys — Est. 2025
SoftBoy
/sôft boi/ · noun
Someone with emotional intelligence, a relaxed sense of style, and nothing to prove.
Not a dress code.
More of a state of mind.
The Story
Brooklyn SoftBoys started with a simple idea: make streetwear that felt like me. I wanted clothes I actually liked without feeling like I was pretending to be part of someone else's club. I heard the term “SoftBoy,” realized it fit, and decided to run with it.
Started on Graham Avenue in Brooklyn in 2025. Still figuring it out.
Where We're Going
More good clothes. More weird ideas. Eventually, we'd like to make more locally, work with good people, and use the brand to give something back.